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Things To Consider Before Buying A Domain Name

Before you get to register and purchase a domain name, consider the following tips to ensure you select the perfect website address(domain name) for your project. A domain name becomes the anchor of a brand over years to come. So it’s important to do the work upfront to ensure it meets your client’s need in the long run.

1) Make It Short And Easy To Remember

Choose a domain name this easy to sell, read, type, pronounce and easy to remember.

A short and easy to remember domain name will help reduce the risk of people making errors to type or forgetting your web address. A short domain name also makes it easy for word of mouth promotion that is it will be easy for someone to call it out to some other person(word of mouth promotion). It also makes it look more professional on both digital materials and offline.

A good domain name should be between 6 to 14 characters. Also avoid the use of numbers, hyphens, double letters as they will make your domain harder to remember.


2) Avoid Slangs

Planning for long-term success means picking a web address with classic appeal, not something that fades from popularity within a few years.

Similarly, avoid slang or use only slang that’s universally recognizable. This is because there are some slangs that might be commonly used within your area but not known globally where as there are some slangs that are globally known. With the global reach of the internet, it’s not unthinkable that you’ll attract some folks who speak English as a second language. Make it easy for them.


3) Use Domain Name Generator

In case you are struggling to come up with a good domain name for your business you can try using Domain Name Generator.

Domain name checker

You will simply give the domain generator some keywords(keywords related to your industry) to work with. And the tool(Domain Name Generator) will come up with domain suggestions with different key words combine together with different domain extensions.

You will also get some useful informations like domain availability and pricing. In case you already have a domain you can check for availability using Hostinger Domain Checker.

Domain name checker

3) Check Social Media Handles.

Before you register your great idea, take out some time to see if it’s already in use as a handle on social media platforms. It is ideal to have your domain and social media handles match in order to create a stronger brand. Visitors will feel more confident finding your online.


4) Check for Trade Mark Infringement

If you plan of creating a website for your company which is a must then your domain name should ideally be the same or similar to your company name. This will be of great help for clients to simultaneously remember your business and domain name rather than trying to remember two separate names.

It is also important to check for copyright infringement before registering your domain. Make sure to check your desire domain name on Trademark database to make sure it doesn’t belong to some other person.

Also have in mind that if you use a trademark name that belong to someone in your domain that trademark owner may file a lawsuit against you.


5) Think About The Future.

Your domain name is a long term commitment.  basically, your domain should stay the same for 4 or even 8 years in the future, or as long as your business runs. Changing a domain name years after launching a website may negatively impact site traffic, sales conversions and branding.

To avoid changing your domain in the near future, try not to use references that are only relevant for a short period of time. For example, avoid using currently popular catchphrases or pop culture references as they may be irrelevant and look outdated in a few years.

Things To Consider Before Buying A Domain Name


One Perfect  way to come up with the great domain name is to build from words or phrases within your industry. Typically, two-syllable phrases are the easiest for users to remember. Think  Facebook, Twitter.

To Buy Your Domain Name & Hosting Check Out This Article ; How to Buy A Domain & Hosting 

Things To Consider Before Buying A Domain Name



This Post Has 2 Comments

  1. Njeh Tikum

    Great work

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